Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind:

You’ll hear:

• ???? Why newsletters are usually garbage (and how to fix them)
• ???? Planning your year: proactive vs. reactive
• ❌ The death of Canva-text testimonial dumps
• ✅ The real ROI of Facebook ads for workshops
• ???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & more

Plus: A listener question on converting social views to actual appointments.

???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.