This solo episode digs into a simple but uncomfortable question:

Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.

It’s not about lying.

It’s about expectations.

And the fact that marketing preloads belief before a patient even walks through the door.

???? Show Resources:

• Free download: 7-Question Website Audit Checklist (coming soon)
• Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms

00:00 – Intro: It’s not about Stretch Labs

00:20 – What this episode IS about: Your messaging

01:10 – The fair critique of assisted stretching

02:00 – Do PTs make similar promises?

02:30 – PTs don’t lie… but we do imply

03:15 – “Fix the root cause” vs “Eliminate pain”

04:05 – Green, Yellow, Red: Claim spectrum explained

05:10 – The 7-Question Website Audit

06:30 – Why expectations matter more than outcomes

07:20 – Stretch Studios aren’t evil — just better at messaging

07:50 – Closing thoughts & CTA

???? Sponsors:

• Brooks IHL → brooksihl.org
• Empower EMR → empoweremr.com
• U.S. Physical Therapy → usph.com

???? Subscribe & Follow:

• Apple Podcasts → Link
• Spotify → Link
• YouTube → Link
• Instagram → @ptpintcast
• LinkedIn → Jimmy McKay
• Website → ptpintcast.com