Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.

???? In this episode:

• How Prehab Guys started (and nearly ended)
• Building content that scales while keeping your values
• Why brand clarity beats being “every PT for every patient”
• How to niche down without feeling limited
• Craig’s endurance mindset and what PTs can learn from Ironman training
• 
  

• Craig Lindell: @theprehabguys
• Website: https://theprehabguys.com
• Clinic Owners: USPhPartnership.com
• EMR Upgrade: empoweremr.com
• CEU/Residency: brooksihl.org