This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:

• Why most PT associations are too slow to act
• How red light therapy, cold plunges, and saunas are shifting public perception
• What PT clinics can learn from gyms, influencers, and high-ticket brands
• The 3-circle model for non-dues revenue and media expansion
• Why cash-based clinics win the speed game
• How Gen Z is shaping the new “maximalist” health economy

???? Resources Mentioned:

• Dave Kittle’s Practice
• McKinsey Future of Wellness Report
• PT Pintcast YouTube Channel

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