The “Best Fake PT on LinkedIn” is back.

Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard.

You’ll hear:

• Why gyms are quietly eating PT’s lunch

• What Farmer’s Dog can teach PTs about messaging

• Why clear communication = survival in 2026

• Why PT desperately needs more outsiders

• Supplements, stigma & hot takes

• Collaboration > competition

Plus:

Sponsor shoutouts from Brooks IHL (Residencies/Fellowships) and Empower EMR, and a PSA for Team Gleason.

Share with a colleague who needs better messaging in their life.