PT Pintcast - Physical Therapy

PT Pintcast - Physical Therapy


Useful > Difficult: Building a PT Brand That Actually Connects

November 21, 2025

Guest:


Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing


In This Episode:

  • Tony and Jimmy break down the real reasons PT content flops (and how to fix it).
  • Why creating content that’s useful always wins over “content that’s hard to make.”
  • How one YouTube video brought in 11,000 views without paid promotion.
  • Why PT student loans might need to be capped — and what that means for the profession.
  • The “Three Doors” strategy to turn strangers into patients, students, and superfans.


Links & Resources:

Connect With Us: