This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild.

Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.

Takeaways:

• Why emotion beats credentials in PT marketing (and how to use both)
• What Kelly Clarkson’s fuzzy slipper segment teaches us about frictionless UX
• How to become "the lift chair guy" and why it matters
• Why most EMRs are still built like it’s 2014
• “Slippery” > Smart — The new bar for your PT clinic’s customer experience