Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts

Guests:

????️ Dave Kittle

????️ Tony Maritato

Topics Covered:

• How GLP-1 meds are changing how patients think about healthcare
• Why some PTs win on social and others fade out
• The “voice vs. volume” debate in healthcare content
• Cash-pay psychology and the importance of pricing for commitment
• Using ChatGPT and copywriting tactics from Ogilvy & Hermozi