In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.

Topics Covered:

• Clinic scheduling & reimbursement challenges
• Perception vs. reality: What “mill” clinics get right (and wrong)
• The power of telehealth: Turning intake calls into evaluations
• How trust is built (or broken) before the first visit
• Leveraging Medicare’s current rules to innovate service

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