PT Pintcast - Physical Therapy
5 Guys Pricing, Twitter Firestorm, PT ASMR?!
Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.
Key Insights
- Use emotional stories and language to motivate support for causes, not just facts and data
- Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns
- Leverage psychology and case studies to resonate with audiences on important issues
- Controversy and emotional engagement on social media can drive awareness
- Guided meditation content can help creative professionals reach monetization goals
Shownotes
- Colorado Physical Therapy Association campaign "Your Silence, Our Loss"
- Encourages members to write letters, donate, and share content to support legislation
- Importance of focusing advocacy campaigns on patient impact
- Conducting interviews with members to create video clips for the campaign
- Sparking engagement on social media with controversial questions
- Motivating audiences through emotional storytelling instead of just facts
- Jim's efforts to create meditation content to reach YouTube monetization
- Suggestions for effective advocacy and business promotion campaigns
- Highlight patient impact and use exclusive offers
- Applying psychology and case studies to resonate with audiences