In this must-listen episode, Dave Kittle and Tony Maritato take over the show to highlight why

game-changing perspective for Physical Therapists:

why you need to act like a media company FIRST and a healthcare provider SECOND.

The healthcare landscape is changing, and PTs need to adapt to thrive.

What You'll Learn:

• The untapped potential of adopting a media-first mindset for your PT practice.
• Real-world case studies of Physical Therapists who've successfully transitioned to media-savvy healthcare providers.
• Practical steps for integrating media strategies into your everyday operations.
• How to leverage different forms of media, such as social media, podcasts, and videos to build a powerful brand presence.

Key Takeaways:

1. The Media-First Advantage: Learn why thinking like a media company can skyrocket your practice's growth and credibility.
2. Content as a PT Tool: Uncover how content creation isn't just for marketers—it's for healthcare providers like you who want to offer more value to patients and peers.
3. Strategies for Success: Walk away with actionable tips for incorporating media into your practice immediately.