In this episode, Danny and Yves discuss the importance of shifting the mindset away from the traditional model of physical therapy towards a more proactive approach. They emphasize the need to focus on helping people achieve their long-term goals, rather than just discharging patients and maximizing productivity. They provide examples of individuals who want to stick around longer and how working with them can be beneficial for both the client and the business. Danny and Yves also emphasize the importance of providing value to clients and creating a great customer experience, using technology to make processes more repeatable, and ultimately achieving financial, time, and clinical freedom.

• Understanding the individual needs of patients
• Using technology to make processes more repeatable
• Providing value through emails, newsletters, and social media

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