Earned Media Podcast

Earned Media Podcast


Latest Episodes

Google Algorithm Secrets with Mike King
May 28, 2024

Google algorithm secrets are rarely leaked. But in this special episode of the Earned Media Podcast, Mike King who runs SEO consulting services provider iPullRank discusses the future of SEO i

Lily Ray on Google’s Generative-AI Web Spam Problem
April 27, 2024

In this exclusive episode of the Earned Media Podcast, Lily Ray, VP of SEO strategy and research at Amsive, explores the challenges Google is facing with the influx of AI-generated content. Ray discus

Top Google Ads Agency CEO on the Impact of AI on PPC
February 03, 2023

Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving bus

2023 Affiliate Marketing Roadmap from Anna Gita
January 02, 2023

In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of the fastest-growing affiliate networks, explains what affiliate programs are and ho

Winery Marketing Case Study
December 27, 2022

Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it's content marketin

SEO for News Sites and Headlines with ESPN.com SEO Director Louisa Frahm
December 09, 2022

SEO for news websites is critical to audience development. If your news can't get found, it can't generate advertiser impressions, leads, revenue, or make a difference. This post is a summary of a

Ex-Google Search Quality Team Member Fili Wiese Opens Technical SEO Kimono
November 18, 2022

Fili Wiese is a former Google Search Engineer and member of the search quality team. I spoke to him after his marketing keynote at the Affiliate Meet Market in Berlin. Tech SEO Topics Covered:

Outsourcing Content Marketing with Laura Smous (Verblio Review)
October 08, 2022

I did not write anything below the subhead in this blog post about content marketing agency outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Ve

Content Marketing at Scale with Enricko Lukman at ContentGrow
September 23, 2022

How do you create content that your prspective buyers and Google will find useful and rank accordingly in SERPs? As the expert in your field, one way is to draft creative content marketing that entert

Overcoming Content Marketing Agency Challenges with Writer Access CEO Byron White
September 08, 2022

If you're in the content marketing agency business and you've never heard of the Writer Access content marketing marketplace, this episode will help you generate more revenue for yourself and your cli