Is social media killing professionalism in dentistry?

Are young dentists really “clowns” online—or is lightheartedness perfectly fine?

Is social media a disease? Where’s the line between humor, banter, and outright disrespect?

In this episode, Jaz is joined by Joseph Lucido from the States to tackle these tough questions head-on. Sparked by a fiery Facebook rant, they dive into whether social media is harming our profession, how dentists should present themselves online, and if there’s still room for fun without crossing the line.

Whether you love or hate dental content on social media, this conversation will make you rethink how we represent our profession to the world.

Shout-out to two US doctors creating excellent, entertaining content on social media

• Dr Brady Smith
• Dr. Nicholas J Ciardiello

Check out the 3-Step Modern Dental Marketing Plan from Clear to Launch Dental — designed to help you simplify your marketing and grow your practice without the overwhelm.

Takeaways

• Social media etiquette is crucial for healthcare professionals.
• Avoid controversial topics to maintain professionalism.
• A social media presence is essential for modern dental practices.
• Patients often check social media to verify a practice’s credibility.
• Content should reflect the personality of the dentist and practice.
• Highlight satisfied patients to build social proof.
• Consistency in posting is key to maintaining engagement.
• Separate personal and professional social media accounts.
• Batch content creation to save time and effort.
• Engaging content can lead to more patient inquiries.

Highlights of this episode:

• 00:00 Teaser
• 08:31 Intro
• 01:47 Introducing Joseph Lucido: Social Media Expert
• 03:21 Social Media Etiquette for Dentists
• 06:14 The Importance of Social Media Presence
• 12:04 Balancing Professionalism and Humor Online
• 17:39 Authenticity in Social Media
• 19:51 Balancing Personal and Professional Content
• 21:51 Effective Social Media Strategies
• 25:27 Time Management for Social Media
• 27:26 Do’s and Don’ts of Social Media
• 29:43 The Power of Social Proof
• 30:49 Conclusion and Resources
• 32:47 Outro

Love this episode? Don’t miss Best Practices in Social Media for Dentists – How to Stay Out of Trouble Yet Be Impactful (IC035)

#InterferenceCast #Communication #BreadandButterDentistry

This episode is not eligible for CPD/CE points, but never fear, there are hundreds of hours of CPD waiting for you on the Ultimate Education Plan, including Premium clinical walkthroughs and Masterclasses.