What Works

What Works


Latest Episodes

Episode 72 – Creating Systems to Grow Your Business with 1-800-GOT-JUNK founder Brian Scudamore
February 21, 2017

This week, Tara talks to Brian Scudamore who pioneered the professional junk hauling industry with 1-800-GOT-JUNK which he started in Vancouver, BC in 1989. He’s […]

Episode 71 – Rethinking the Fashion e-commerce Industry with Brass Clothing co-founders Jay Adams & Katie Doyle
February 14, 2017

This week, Tara talks to Jay Adams & Katie Doyle the co-founders of Brass, an online women’s clothing brand. Launched in September 2014, Brass is […]

From the Archive: Turning a Blog Into a Company with Michelle Fifis
February 09, 2017

Today we reach into the archive to bring you Tara’s conversation with Michelle Fifis. Michelle is the creator of Pattern Observer and the founder of […]

Episode 70 – Setting Business & Personal Financial Goals with Worth It Author Amanda Steinberg
February 07, 2017

This week Tara talks to her friend and the founder of Daily Worth and WorthFM, Amanda Steinberg. Amanda launched DailyWorth in 2009 to bring a […]

From the Archive: The Essential Entrepreneurial Mindset with Nilofer Merchant
February 02, 2017

Today we reach intro the archive to bring you Tara’s conversation with Nilofer Merchant. Nilofer has been called The Jane Bond of Innovation” because of […]

Episode 69 – Turning Customer Research Into a New Product with Copy Hackers and Airstory co-founder Joanna Wiebe
January 31, 2017

This week Tara talks to the copywriter she does to when she is ready to hone her skills, Joanna Wiebe. Joanna is the original conversion […]

From the Archive- Results-Oriented Storytelling with Ron Dawson
January 26, 2017

Today we reach into the vault to bring you Tara’s conversation with Ron Dawson, a professional video producer and the host of the popular filmmaking […]

Episode 68 – Using a Video Series to Scratch Your Creative Itch with Jennifer Dopazo
January 24, 2017

In this episode Tara sits down with Jennifer Dopazo. Jennifer is the design demystifier and brand builder behind Candalita her design and digital strategy agency. […]

From the Archive – Creating Habits for Customers with Nir Eyal
January 19, 2017

Today we reach into the archive to bring you Tara’s conversation with Nir Eyal. Nir is a teacher and author of the best-selling book Hooked: […]

Episode 67 – Growing an Audience with Unexpected Marketing Tactics with Chatbooks co-founder Nate Quigley
January 17, 2017

In today’s episode Tara sits down with Nate Quigley. Nate is the co-founder and CEO of Chatbooks which helps busy people get their Instagram and […]