Survey Funnel Formula with Ryan Levesque - How to Ask your way to profit

3:19 - Why Ask Formula is Important to Businesses
6:14 - Two Types of Questions That People Are Good at Answering
8:39  - “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.”
11:39 - iPhone Case Study - what problem does the iPhone solve
13:49 - The Ask Formula in a Nutshell
14:06 - Step 1 of Ask Formula: Prepare (The Deep-dive Survey)
16:05 - Podcasting case study to create 'buckets'
16:47 - Step 2:  Persuade (The Permanent Micro-commitment Bucket Survey)
20:37 - Step 3: Segment
21:33 - Deep-dive Survey in detail
22:27 - “The depth of response is more important than frequency of response.”
22:33 - How to Measure the Depth of Response using Force Multiplier
24:40 - Why a Phone Number matters so much
27:43 - Step 4: Prescribe
28:41 - Technical Shiny Object Syndrome
30:04 - Step 5: Profit
31:01 - The one click upsell process
33:58 - Step 6: Pivot
34:03 - The “Do you hate me survey?”
36:29 - Common Challenges with Implementing “Ask Formula” (and how to overcome them)
39:11 - Actions to Take to Get Started with Ask Formula
40:32 - How to Get a F-R-E-E Physical Copy of the book "Ask" (limited to 50 copies only)

Resources mentioned:

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
www.surveyfunnelsoftware.com
www.askformula.com