Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy


005. Jake Hower (Fuzed App Creator) On How To Increase Customer Retention Through Automated Marketing

March 03, 2015

Automated Marketing Solutions With Jake Hower (Fuzed App Creator) - How to Use it To Increase Your Profits Through Lower Customer Acquistion Costs.
In this interview I speak to Jake Hower — the creator of the fuzed app.

We discuss:

* What the term Automated Marketing means
* How to use automated marketing sequences to:

* Maximise customer retention
* Increase customer loyalty
* Get the right information to the right customers at the right time

* Why business owners should see atomated marketing as a critical business tool
* Typical objections to implementing automated marketing (and how to overcome them)
* Actions that you can take right now to get started with automated marketing