Google Adwords : Key Points discussed (with timestamps)
1:05 - A brief glimpse at Mike’s journey to becoming a world authority on google adwords

6:12 – Two rules to succeed online

11:18 – Why headlines are important in google ads

13:27 - Google adwords defined

16:31 – How adwords contribute to business success

21:45 – Re-marketing explained

24:41 – “We use Google because we find what we want.”

24:50 – “If you play the game the Google wants you to play, they will give you essential mates rates” (How to get google adwords ‘mate rates’)

26:04 - Google adwords is all about split testing

26:41 – Re-marketing by tagging group of people

31:15 – “I want to target my ad based on the behavior that somebody took on my website.” (Behavioral targeting)

34:10 - How Google Adwords works for your business

35:46 – Build your business on paid traffic

36:20 – Dependent of free traffic is not a good business model

39:54 - Customer case study

41:21 - The jobs to be done framework

42:11 - How to get started with Google Adwords (re-marketing is a great place to start)

49:20 - Key challenges getting started with Google Adwords and how to overcome them

51:36 - Quick actions you can take to get started with Google Adwords