In this episode, Seth Godin and I discuss the power of storytelling.

I also share something I haven't shared publicly before — the reason I started Productive Insights after a tragic event in 2008.

This is my story. Feel free to skip around using the timestamps below.

Timestamps

00:00 Introduction: The Power of Stories

00:12 Understanding Money as a Story

00:35 The Influence of Metrics and Proxies

01:04 Choosing Your Customers and Future

02:14 Welcoming Seth Godin

02:39 The Importance of Stories in Strategy

04:51 Personal Story: A Journey of Resilience

09:06 Building a Community and Creating Value

22:29 The Role of Tension in Selling

28:14 Goal Setting and Developing a Practice

31:22 Conclusion: Choosing Your Customers

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