Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale — With Kevin Rogers
 
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Resources Mentioned

www.ProductiveInsights.com
http://copychief.com
http://convertbook.frankkern.com/homepage/

Books Mentioned

Help! For Writers: 210 Solutions to the Problems Every Writer Faces
Resonate: Present Visual Stories that Transform Audiences
No One Here Gets Out Alive

Related / Mentioned Podcast Episodes:

009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter
019. Web Design Success Secrets – With Greg Merrilees
047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media
050: James Schramko on frameworks for Business Profitability And Lifestyle
054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson

 
Key Points (Timestamps)
00:52 — Intro and overview

01:57— Why copywriting is critical to converting browsers to buyers

03:30 — The value of transparency

05:20 — New expectation: How real can you make this?

08:10 — Kevin’s take on the evolution of copywriting in the next 3-5 years

09:20 — Three main elements a sales letter needs to close the deal

11:30 — Attention is the new currency online

13:00 — Simple framework for “What is it?”

14:56 — Short attention span syndrome

16:12 — Formulas for filling in your “Who are you?”

17:06 — Ash’s “Who are you?” example

19:08 — The scale of severity

Red alert
Yellow light
Green light

20:40 — Dollar shave club and how they created a desire for a problem to be solved

21:07 — Most of us create products in the ‘yellow light’   section of the ‘scale of severity’

23:46 — The most popular content online is always begins with a number…” 7ways to…”

25:41 — The importance of quantification in sales letters

26:30 — How Frank Kern uses transparency in his copy

27:50 — “ The thing I care more about than money and the sale is not going to jail!”

28:12 — Why Danny Iny asked his subscribers to unsubscribe from his mailing list

29:21 — Recap of 4 main points to close the sales loop