Recruiting participants for B2B Technology Solutions Market Research Sean Campbell and Scott Swigart of Cascade Insights discuss qualitative, in-depth research: Human Intelligence - interviewing 100 people for expert opinions All research requires some ty

Sean Campbell and Scott Swigart of Cascade Insights analyze market intelligence and competitive intelligence via the ERRC Grid from the book, The Blue Ocean Strategy. ERRC Grid: What are the things that this industry might Eliminate, Raise, Reduce, or Cre

Llewellyn Falco is an Instructor for DevelopMentor. He is an international speaker and the creator of the open source testing tool ApprovalTests ( www.approvaltests.com ). He spends most of his time programing in Java and C#. He also volunteers creating c

Brainmates Brainrants #6 - Please Don't "Fail Fast" Natalie Yan-Chatonsky interviews the Brainmates team of Adrienne Tan, Nick Coster and Roy McBurney about the miscoceptions of failure in the real world. We'll explore what it means to ‘fail fast',

David Nixon, Senior Director of Competitive Intelligence at Oracle joins Sean Campbell and Scott Swigart of Cascade Insights 1. How do you handle competitive intelligence efforts when you're dealing with a company that from the perspective of that company

Steve Cohn, CEO/Founder of ProdThink on How I Used Lean to go from Idea to Paying Customers Steve says, "ProdThink is my third start-up. I sold my prior two companies to LivingSocial and TripAdvisor. Delighted to discuss the tactics I used to validate th

Brainmates Brainrants #6 - The Future of Product Management Natalie Yan-Chatonsky interviews Roy McBurney, Nick Coster and Adrienne Tan. Since returning from the Product Management Festival in Zurich, discussing what they agreed with and what they reacted

Analyzing a competitor: Importance of Search Traffic from the perspective of a competitive intelligence or market intelligence professional with Sean Campbell and Scott Swigart of Cascade Insights Look at website statistics, Google trends, ad planner too

Teresa Torres, Vice President, Products, AfterCollege, Inc discusses Developing Product Expertise "I've met countless product professionals who are interested in mastering their craft. One of the most common questions I get is, how do we get better at bu

Data Informed Product Management According to Jason Shah, Product Management is the process of building, testing, measuring, and maintaining good software. Geoffrey Moore, who wrote Crossing the Chasm, says, "You actually have your hand on the tiller tha