Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:

In 2007, I studied for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management.

Seeing how they organized the many aspects of product management and made connections between them was a huge ah-ha moment for me. I saw my work more clearly and holistically.

I found it so helpful, that after earning the NPDP certification, I created a virtual training program to help others learn the body of knowledge as well and earn the certification. Coupled with a PhD in Innovation, that is what got me started teaching product and innovation management.

PDMA’s body of knowledge is updated every three years now. It reflects relevant practices, tools, processes, and concepts that the best organizations use based on the most credible research and the deep knowledge of expert practitioners.

This is the start of an 8-part series to explore the Body of Knowledge. I’m publishing the series every-other week, with interviews on other topics in between. Each part of the series is with one of the 7 authors who contributed to the second edition.

Today we are joined by Dr. Allan Anderson, past chairman of PDMA and the person who led the development of the first and second editions of the Body of Knowledge. He has had a long career in product management, primarily in food products, and is professor emeritus at Massey University New Zealand.