Cindy F. Solomon describes the Startup Product Academy 7 phases of managing product according to Product Excellence by Design. Malcolm Knapp interviews Cindy to uncover the underlying principles and background to this innovative approach to product management and product excellence as applied to the Lean Definition Process.

This discussion delves into the strategic nature of effective product management, a 360 degree view of product, and the necessity of cross functional, critical and design thinking to forward excellent results across all phases of the product lifecycle.