Jim Semick is co-founder of ProductPlan, Web-based software for developing and communicating your strategic product roadmap. Jim speaks frequently about market validation and the new product development process. He was part of the founding team at AppFolio, a business SaaS company that has raised over $30M in venture funding. Jim previously led market validation and wrote the first product requirements for well-known software products including Citrix GoToMyPC and GoToMeeting.