Most commonly in the the start up environment we expend enormous energy birthing a vision to life. There is so much on a tactical level required to bring our ideas to fruition that culture tends to be viewed as something that we'll get to later on down the road. Yet, the single most powerful way to birth a vision with impact is to focus on culture from the very beginning.

In Shift: Indigenous Principles for Corporate Change, author Glenn Geffcken offers a culturally based process and path to help move companies from stagnation to change, from mediocrity to innovation, and from disconnection to harmony.

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