Aaron Watkins, President and Founder of Appency and Brian Collins, judge and moderator of the International Mobile Gaming Awards and Director of Accounts, Appency, will discuss the history of the app marketplaces focusing on monetization and business models, where the industry is going today, and how to get your app known. Monitization requires users, and users require marketing, so why are developers waiting till a week before they launch to consider their marketing strategy? How much money should developers expect to spend on marketing, and what tactics make the most sense for different budget sizes? Appency is the global leader in marketing and public relations for the mobile application space. We provide a full range of marketing services for those looking to spread the word to consumers as well as developers. From branding and consultation services to managing your launch and long term success with PR, social marketing, advertising and more, Appency is your best resource for success in the world of apps. Featured clients include Fox Digital Entertainment, NBC Universal, Ravensburger and National Geographic. http://www.appency.com/ Resources: http://bit.ly/1bhkOVs