The best Agile practitioners and thought leaders state that products developed using Agile methods should be linked to the organizational strategies and objectives. In practice however Agile does not provide any guidance for product managers or business owners on how to make this link work. We call this the Agile Business Gap that exists between the objectives set out in a Business Case and the effective formulation of prioritized user stories that feed in to an agile development process. "Im looking forward to discussing how we have applied components of our Product Development Framework to the Agile Business Gap, in a way that embraces the core philosophies of the Agile approach," states Nick. Nick Coster, is a co-founder of brainmates and passionate about the benefits of putting the customer before the technology and building products and services that delight the buyer and the user. Nick has been developing and managing products for over 13 years. In the process of this journey he has developed a deep understanding of the way the different technologies fit together and is always amazed at the new and exciting ways that people use them. Resources: http://bit.ly/YXRSko

Agile | business case | product management | startup | product