Cindy Solomon chats with Darlene Crane about the Product Value Decision Making Framework that Darlene created, the Product.Academy Intensive Course offering, and the opportunities for product managers and business leaders to apply this approach to grow their business revenue.

Darlene Crane is passionate about helping business owners and enterpreneurs lead their companies strategically and realize the rewards and results for their efforts. She is a business growth advisor with a specialty in revenue generation with over two decades of experience.  She has helped hundreds of existing small businesses and startup entrepreneurs pinpoint and deliver unique value to customers, product and service management, prepare for seeking financing and complete growth projects. The CraneWorks focus on individualized advising and interactive group programs for small and mid-size businesses helps owners set and achieve goals for financial and operating results, leadership and greater purpose. 

Darlene presents, teaches and publishes papers and books for executive decision makers and managers of product and project teams.  She taught 1000 graduate MBA and MS students in Technology Innovation and Business Value.  Her textbook, Executive Accountability, was published in 2003 to help executives make the decisions that generate value and inspire staff to deliver results and customer loyalty.