Global Product Management Talk is pleased to bring you episode 055 of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: Need a better customer research approach? This is the interview to listen to. My guest has an impressive background in product management, having served in product manager roles at Apple, Intuit, and other companies before co-founding a company that solves an important problem for product managers—getting the voice of the customer in a timely and money-saving manner. The company is Digsite and its co-founder and CMO is Jane Boutelle.

In this interview Jane shares some of the problems product managers encounter when conducting and then sharing customer research data as well as how to improve these processes.

In this interview, you’ll learn:

how customer research is often piecemeal
the need to have a 360 understanding of customers, and
ways to create an online customer community as an advisory board.