In this episode of the Prime Partners Podcast, Ryan Fenn, CEO and founder of CHIIRP, discusses the importance of follow-up in business, particularly in the trades. Ryan shares his entrepreneurial journey, the significance of speed to lead, and how automation can enhance customer relationships. The conversation emphasizes the need for authenticity in marketing and the role of empathy in follow-up strategies. Ryan also highlights the tools and resources available through CHIIRP to help contractors improve their lead conversion rates and maximize their existing customer databases.

Time Stamps

• 00:00 Introduction
• 06:17 The Importance of Following Up
• 09:06 Metrics and Benchmarks in Lead Conversion
• 12:07 Speed to Lead: A Critical Factor
• 15:17 Authenticity in Customer Interactions
• 19:54 Empathy in Marketing and Follow-Up Strategies
• 29:17 Utilizing Automation for Effective Communication
• 33:03 About CHIIRP
• 36:33 Final Thoughts