Primary Care Cures

Primary Care Cures


Episode # 208 – David Goldhill Founded and Chairs Leapfrog Groups Board and Now Leads Sesame – A Fast Growth Marketplace for Consumers to Find Doctors and Market Prices Outside of Big Insurer Directories. Learn Why They’re World Class Rated by

January 05, 2024


In this episode, Ron chats with David Goldhill, Founder and CEO at Sesame, a new healthcare system for uninsured Americans and those with high-deductible plans. In their conversation, they delve into net promoter scores, the convenience and pricing of Sesame, and more. They also dive into David’s books “Catastrophic Care: Why Everything We Think We Know about Health Care Is Wrong” & “Catastrophic Care: How American Health Care Killed My Father–And How We Can Fix It”.


David Goldhill is the Founder and CEO of Sesame, which operates an innovative direct pay marketplace for the full range of health care services. Sesame launched its service in Kansas City in 2019.  Goldhill has been a leading voice of market-based health care reform since publication of 
“How American Health Care Killed My Father” as the cover story of the September 2009 issue of The Atlantic.


Goldhill is the author of “Catastrophic Care: Why Everything We Think We Know about Health Care is Wrong” (Knopf, January 2013) and of “The Real Costs of American Health Care” (Vintage 2016).  He is co-editor of New York’s Next Health Care Revolution (Manhattan Institute, 2015).  Goldhill is chair of the Board of Directors of the Leapfrog Group, an employer-sponsored organization dedicated to hospital safety and transparency.


In his business career, Goldhill was president and CEO of GSN, which operates a US cable television network seen in 80 million homes and one of the world’s largest digital games companies.  He previously served as president and COO of Universal Television Group, the largest division of Universal Studios.  In this capacity, he oversaw all operations at the company’s domestic and international cable television networks, cable and network television studios, first-run syndication business and worldwide television distribution.


Goldhill was also chairman and CEO of Independent Network Holdings, Ltd. (INTH), which created and operated the TV3 television network in Russia.  Prior, Goldhill was the CFO of Act III Communications, a privately-owned holding company with interests in television stations, movie theaters, magazines, and film/television production.  He has served as Director of Commerce Hub (CHUBA), Expedia (EXPE), eLong (LONG), and numerous private companies.


Goldhill graduated from Harvard University with a B.A. degree in history and holds a M.A. degree in history from New York University.


The post Episode # 208 – David Goldhill Founded and Chairs Leapfrog Groups Board and Now Leads Sesame – A Fast Growth Marketplace for Consumers to Find Doctors and Market Prices Outside of Big Insurer Directories. Learn Why They’re World Class Rated by Both Parties in Net Promoter Scores. appeared first on Primary Care Cures.