In today’s fast-paced media landscape, it is more crucial than ever for pregnancy centers to understand how public narratives are shaped. In this episode, Andrea Trudden and Lisa Bourne break down the current media trends affecting pregnancy and women’s health, highlighting the impact of effective communication on public perception. They’ll guide listeners through the different types of media inquiries, sharing tips on how to navigate potential red flags and avoid common pitfalls. They outline the importance of developing a robust media policy, including strategies for managing crisis communications, protecting your center’s reputation, and building relationships with reporters to ensure your story is heard.

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• Connect with Pregnancy Help News to share your story
  
• Download the Crisis Management Plan for your center
  
• Heartbeat’s Center Defense Toolkit (Affiliate’s Only)
  
• Center Defense Academy Training
  
• PregnancyCenterTruth.com
  
• Get Out the Vote
  
• Contact Heartbeat International at support@heartbeatinternational.org
  

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.