Adrian Johnstone is the Co-Founder and President of Practifi, a performance optimization platform purpose-built for the wealth management industry that empowers teams to automate workflows, create rich client records and access advanced analytics in a unified experience.

Doug and Adrian talked about his background that led to his path of co-founding Practifi and why he decided that the idea was worth the investment.

They also discussed:

• The issues that may arise if advisors don’t automate their workflows
  
• How advisors can manage all of their tasks to become more efficient and save time
  
• How AI makes the optimization achievable
  
• The business development app they created to automate firms’ growth activities
  
• Tracking ROI being crucial and how the app helps with that
  
• The profitability puzzle
  

Resources: Practifi