Today’s discussion is on one of the most important transformations happening in the automotive industry: the shift from traditional 12-volt electrical systems to modern 48-volt architectures. For decades, 12V has been the backbone of vehicle electronics, but with the rise of electrification, ADAS, infotainment, and software-defined cars, the industry is moving toward more powerful and efficient solutions.

To help us explore this exciting transition, I’m pleased to introduce our guest, Madison Ecklund, Systems Manager in the Automotive Body Electronics and Lighting Systems team at Texas Instruments. Madison brings deep expertise in automotive power management and system design, and is responsible for Zone Control Modules and Power Distribution Boxes. She holds an Electrical Engineering degree from Vanderbilt University. She has experience in EMI/EMC compliance, 48V low voltage architectures, and automotive ethernet in-vehicle network evolution.