Umberto Luchini is the founder and proprietor of Wolf Spirit LLC, a company which develops and owns spirit brands – such as Blood x Sweat x Teams Vodka of Eugene, OR -- as well as imports and markets others, such as Tom of Finland Organic Vodka from Finland.
 
Umberto was born in Milan, Italy into a small, tight-knit family. He attended school in London, worked in France, became jobless after 9/11, and took a low-paying job with a great brand:  Campari (Monaco). Umberto rose through the marketing ranks, ultimately moving to San Francisco in 2004, where he resides today as an American citizen.
 
Umberto remained with Campari America for 17 years, during which time he formed an award-winning team of 30 marketers, and developed Espolòn tequila (which is often compared to Tito’s Vodka because of its explosive growth). In 2017, Umberto founded Wolf Spirit; by the end of 2018 the distillery was built and their first product had been designed, packaged, and created; and sales began in 2019. Already the vodkas are available in 23 states, with 17 more slated to be onboard by the end of the year: this is an astonishing rate of growth, which usually requires 5 years rather than 12 months.
 
Umberto is happier than ever and working harder than ever to grow his own company and brands, as he did in the past for many others. In his spare time, he enjoys high-endurance sports (triathlons, ultra-marathons, etc.) and traveling.
 
Website to link to: https://www.wolfspiritdistillery.com/

* https://www.bstvodka.com/
* https://www.tomoffinlandvodka.com/

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