What is the true different between a brick & mortar florist business and a FarmerFlorist Operation? The simple truth is the production of flowers. A tradittional florist has to rely on others to produce blooms for resale. So understanding the FarmerFlorist holds the key to profitability as the producers of beautlful flowers is key. But you can't have it both ways. You have to get off the fence and start treating your FarmerFlorist company like two different business operations for maximum profitability.