Understanding where you fit in, will give you the BEST success for your flower-based business and understanding the Floral Industry is imperative. Jerry uses a simple supply-chain example with a rose to give you a better visual of the mark-up that is incurred by everyone who touches the rose from grower to end-user. Knowing how it all works, helps you determine where you fit in, and that will give you the power to become profitable over the long run. FarmerFloristU : Creating a Culture of Profit-First in Our Segment of the Floral Industry.