It seems obvious, but how many flower farmers actually PAY themselves? Not as many as you would like to think. As we work out way towards Podcast #52, which will bring us back around to December, Jerry talks about the importance of mindset and "Thinking Like a Business Owner". There are so many things at stake, the dynamic of a profitable flower-based business is always changing, and as a result, the profitable business owner will always be ready to reflect and pivot as necessary. Be a business owner first, it will pay off in the long-run.

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