Popular Pig

Popular Pig


Attracting, Engaging, and Retaining a High Performing Team | Shonda Sammons

July 21, 2022



About the Guest

Shonda Sammons is a partner and Program Leader with the sister organization of 21st Century, 21st Century Agriculture Leadership. With over 30+ years of experience, she works with employers and employees to provide coaching, guidance, and leadership development. In addition to her highly engaging facilitation style, Shonda converts individuals into enterprising champions and assists companies in identifying in-house talent and matching employee skill sets to job responsibilities.



Originally from Indiana, Shonda has called Kentucky home for the last 23 years. After graduating from Austin Peay State University with a Bachelor of Science in Agri-Business, Shonda held many financial services roles but always knew she wanted to own her own business. She established Advocate Builders in 2013 and has remained an integral part of her company. She is also the author of a tracking program that offers the ability to manage advocate relationships and to track cross-sells and referrals companywide. She is an adjunct professor at West Kentucky Community and Technical College. She also specializes in Corporate Culture Development, Customer Service, DISC and Motivators, EQ-i 2.0, EQ 360, and Performance Management.





What can you expect to learn from this episode of Popular Pig?

  • Labor challenges in the swine industry.
  • The importance of developing leaders.
  • Where leaders should be spending most of their time.
  • How leaders can create more engagement in the workplace.
  • How to maintain the engagement of mid-stage professionals.
  • Shonda Sammon’s “golden nugget”