Podcast Pontifications
Latest Episodes
Big Tech Doesn't Care About Your Podcast
Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting. https://www.pexels.com/photo/a-woman
Host-Read Podcast Ads Aren't Always The Right Answer
Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast? https://podcastpontifications.com/episode/host-read
If You Work In The Business Of Podcasting, You Need A Podcast
Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience. I have a pointed, actionable message for everyone
The Ugly Math Of Podcast Cross-Promotion
Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out. Cross-promotion has been a part of podc
Evo Terra's Podcast Hall of Fame Speech (For Good!)
One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that. Image courtesy of http://twitter.com/sheila_dee (Shei
Podcast Pontifications Season 5 Announcement
I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. Now I'm giving you another gift: some of your time back. Image via https://www.rawpixel.com/image/139790/pre
Ways To Make Your Podcast More Memorable
When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 minutes later be enough? Making your podcast memorable isn't easy. Ther
A Glimpse of Podcasting's Voice-Only Future
Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience look like? https://podcastpontifications.com/episode/a-glimpse-
Make Your Niche Podcast More Attractive To Advertisers
More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast is attractive enough. Podcasting has a healthy and growing industry
Vocalize For A Better Podcast Ad Experience
Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action? Podcast advertising is hard. On all sides of the equati