Podcast statistics can be a fun part of creating and growing your podcast. Collecting an overwhelming amount of data, we’ve prepared Blubrry’s podcast statistics in a way that podcasters can understand in the the podcaster dashboard. Today, we discuss podcast analytics overall and what creators should pay attention to.

First and foremost, podcast statistics are not the same as web stats.

• Podcast statistics are different than web stats, which you’ll get from Google Analytics or a similar service
  
  • They measure different things
    
  • Web stats will count every time something hits an mp3 file as a “hit” whereas podcast stats are able to tell that it is 1 download even though the hits may be 20 or 30 on the file
    
  • Web stats are GREAT for pages and visitors but not so much for large media files
    
  
  

• How many subscribers (followers) do I have?
  
  • It’s a very hard stat to figure out
    
  • More important stat is downloads (listens) per episode
    
  • There are ways to ‘Guess’
    
    • Todd’s Way
      
    • Mike’s Way
      
    
    
  • Blubrry now has Estimated Audience in our stats reporting
    
  
  

• Hosting company stats
  
  • All hosting companies have basic stats
    
  • Some are better than others
    
  • Blubrry was the first podcast hosting provider to be IAB certification compliant
    
  
  

• 3rd party prefix stats
  
  • Podtrac, Chartable and Blubrry! (and others) 
    
  • Prefix stats are not available for use on some platforms (hosts) 
    
  • Not a terrible idea to have a 2nd opinion to compare to your hosts stats 
    
    • Just know they will not be exactly the same ever
      
    
    
  
  

• How do I use metrics to grow my show or improve my show?
  
  • Knowing what works and what doesn’t 
    
  • Measuring growth so you can see if you are going the right direction.
    
  • Insights on where and when people listen
    
  • On Blubrry stats, the retention graph might tell you that a segment causes people to stop listening
    
  
  

• Don’t obsess about your stats!
  
  • This one is probably the most important thing to know
    
  
  

Got a subject you would like us to cover on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

• Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
  
• Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
  
• Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
  

Our mailing address:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235