Podcast Insider

Podcast Insider

Podcast Distribution: Which Platforms Are Worth It - PCI 338

March 23, 2023

What apps, directories and services are worth the effort and which ones may not be a great fit for your show.

iPhone and airpods on wooden stumpThere are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.

Today’s Hosts: Mike Dell and Todd Cochrane

Here are the most useful podcast directories and apps that you should be using for your podcast.

Of course Apple podcasts and Spotify are the most well-known. Although, we do suggest you be everywhere you can, sometimes there are reasons to not distribute to one place or another. Here are some of the things to think about when deciding how much effort you want to put in to get on a podcast app or directory.

Note: Subscribing/Following mainly function the same for each app but its broader than it was when podcasting first started.

Must-Have Apps
  • Apple Podcasts – This will also get you into a lot of independent apps like Overcast, Pocket Casts and a lot of others that use Apple for their directory.
  • Spotify – They get a lot of press in the podcasting world and are popular with the fastest growing podcast listener demographic – around the world.
  • Podcast Index – Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows
  • Google Podcasts – As of March 2023
  • Blubrry – Even if you’re not hosting with Blubrry
Great-To-Be-There Apps
  • Stitcher – Once very popular, still used quite a bit on android devices. 
  • Amazon Music / Audible Podcasts – Podcasts show up in the Amazon Music and Audible apps
  • TuneIn – Popular live radio app
  • Podchaser – A directory of podcasts
Be-Careful-What-You-Wish-For Apps
  • YouTube Music (coming soon)
    • If YouTube Music Podcasts is the same as YouTube video channels, it might not be a good fit for YOUR show.

  • Pandora – Music app that does have a podcast section
  • iHeartRadio – Popular Live radio app with a podcast section
Minor / Regional apps
  • Deezer – EU
  • JioSaavn – India
  • Gaana – India
  • Anghami – Middle East
  • Resso – Middle East

We have instructions on how to submit or get into almost all of these apps, linked in the show notes.

Again, it doesn’t hurt to be everywhere. We don’t care how you listen, as long as you listen. Just know that all these apps/directories have their own business model and reason for existing.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

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