Create a Podcast Media Kit – PCI 283
As a podcast host, you wear many hats, including advertising team. And there will most likely come a day when you want to be prepared to share data about your show to someone else, and you’ll need to create a podcast media kit, also known as a press kit. Hear from Todd and Mike some recommendations on what to include, when to get started and more. We’ve got lots more where that comes from, so stick around for Toby’s pro tip of the week about email segmentation, mic quality and loads of podcast industry news.
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- Now that Podsights and Chartable are part of Spotify, Sounds Profitable points out they should no longer be considered 3rd party podcast statistics providers. Read here.
- Libsyn’s AdvertiseCast has acquired PAR
- LinkedIn jumping into podcasting in partnership with Verizon, creating original content for the platform
- The hosts of BBC’s Americast are moving to rival platform, Global, for podcasting and radio
- Podcast Moderation Challenges, from Reuters.
- Think you’re doing everything right with your podcast? Just in case… here are 8 Podcasting Mistakes to Avoid
- Be sure to go fill out the first-ever Podnews Report Card for industry wide results
Create a podcast media kit
Especially if you’re looking to monetize your show, a media kit shows your dedication, timeliness and overall brand and reach, easier than you can explain.
- Blog post: Power Through Podcast Burnout by David Day
Email Segmentation – thanks Toby!
Question of the Week
Question: This came from the Podcasting Reddit topic. Should two hosts use the same type of mic, or can they use different kinds/types and end up with ok audio?
Answer: It is a good idea for you and your co-host to sound similar in quality but we don’t think you need to have the exact microphones. But, if one host is on a $500 mic and the other host is on a stick mic that came with a laptop, well that isn’t going to sound great. Most importantly, background noise levels need to be the same or as close as you can.
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Coming to you this week from The New Media studios in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.
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