Podcast Insider

Podcast Insider

Podcast Call-To-Actions – PCI 254

July 29, 2021

Every successful podcast has a few things in common. One, great content, and two, a call-to-action. A podcast host wants listeners to do something, whether that's join their email list, recommend the show to a friend or subscribe; but something must be done. Most likely, they won't do it without your recommendation and polite encouraging.

Spotify “opens” their premium podcasting service to some publishers and platforms.

Descript released “Studio Sound” in beta.

Major changes coming to Feedburner next month.

Fireside Chat (not the podcast host) has some crazy terms of service.

Podsauce. What is that?

Shattered Glass gets a new name after indie podcaster sends a cease and desist letter.

Best Practices
Call-to-Actions (CTAs)
A specific call-to-action mentioned in a podcast can have a direct effect on the growth and progress of a podcast. We recommend mentioning these call-to-actions regularly, because often times people do not hear something once and then take action, it needs to be repeated.

Blubrry News

Next week there will be no live show but we will try to record an episode from the booth on the show floor at Podcast Movement. Make sure you subscribe or follow at PodcastInsider.com so you don’t miss that episode.

Podcast words you should know, by Troy Price

Blubrry Pro Tip
Do you own your content? By Kate

Question(s) of the Week 
Question: What is the best way to build my email list? 
Answer: In my opinion the best way is to ask your listeners in your show’s CTA (see best practice). Make sure you have an easy to find signup on your website.  Do not, necessarily use a popup, pop under, slider or anything like that. Some say they work, but my contention is that for every person that puts in their info, you have at least one that will leave your site to never return.
Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.
The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
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Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.

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