After many schedule, title, host and content changes over the years, we are happy to celebrate episode 250 of Podcast Insider, a podcast from Blubrry Podcasting team members. After a quick pat on the back we dive right into some podcaster news along with a podcast best practice on formatting show notes and blogs and excerpts.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.
Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.
Live Facebook recording.
News

Podcast Insider makes it to 250 episodes!

Amazon has purchased Art19 

Amazon also buys the Smartless podcast for $80 million!

Edison Research creates a template for audience surveys

Blue Wire Podcast Studios under construction at Wynn Las Vegas

According to James Cridland over at Podnews.net, HTML is back in Apple Podcasts. We confirm after looking at last week's Podcast Insider episode inside Apple Podcasts.

The 16th Annual People’s Choice Podcast Awards nominations open now!

Best Practice
Formatting show notes/blog posts/excerpts

1st off, don’t worry too much about it. MOST listeners using apps, see you have an episode and hit play. Then they put it back in their pocket.

Using simple formatting is good. But do it in your publishing tool (WordPress Post, Blubrry Publisher Episode or whatever you are using). Do not cut and paste formatted text in from a word processor.

Links may or may not show up in the apps (Apple just added them back after a month or so).

How we do this show in PowerPress

In WordPress settings > Reading set Syndication feeds contain: Full Text.

In the post editor, enable the “excerpt” box (screen options in the classic editor or in the sidebar of the block editor).

Put your fully formatted show notes in the main blog post area. Format within WordPress and not in a word processor.

Put a shorter unformatted (text only no links) description in the Excerpt box.

Publish the show as normal. See: https://youtu.be/54YX1gW9Lso

Again, write your show notes for Google. Produce your audio for your audience and send them back to your site for more information.

Blubrry News

Avoid podcaster burnout by Troy Price 

Focus on Features - Blubrry Player

Podcast of the month, Kim Krajci and her show Toastmasters 101.

PowerPress webinar replay here: https://youtu.be/iGcNR8J3cXg. The next one is on July 20th at 3:30pm EST. Sign up here.

Interview
Meet the Team - Chau Pham, Marketing Intern

Question(s) of the Week
Question: I read somewhere that podcasts need to be either 20 or 40 minutes long because the average commute is 20 minutes. Is this true?
Answer: Maybe on the average commute.
Overall, no, your show should be as long as it takes for you to convey your story. No longer or no shorter. The great thing about podcasting is you have as much or as little time as you want to get your content in. If you have 10 minutes worth of interesting content, then do 10 minutes. If you have 3 hours, do 3 hours. Listeners can pause and resume whenever they want in most apps. Do not try to stretch 20 minutes of content into 30 minutes. Conversely, do not try to do 30 minutes of content in 20 as you will go too fast or miss something you wanted to have in that episode. In other words, podcasts can be as long or short as you, the podcaster, wants them to be.
A friend of mine says “Podcasts are never too long,