What separates a casual podcast from a “professional” one—and does it really matter in 2025? In this episode of Podcast Insider, Todd, Mike, and MacKenzie break down what it means to be a professional podcaster, the different interpretations of the word “professional,” and how podcasters can level up their show without losing their authenticity. Whether you’re podcasting as a hobby or building a brand, we’ll help you understand the standards, expectations, and options available to you.

Being professional doesn’t necessarily mean making money or having sponsors. A professional podcast is:

• Consistent in its publishing
• Clear in its message or purpose
• Respectful of the listener’s time and experience

It’s more about intention than income. Plenty of unpaid shows are professional because they’re well-crafted and focused.