Promoting your podcast doesn’t have to feel awkward or salesy. In this episode of Podcast Insider, we share practical ways to talk about your show with confidence—whether you’re chatting with friends, posting on social media, or networking at events. You’ll learn how to highlight your purpose, use storytelling instead of pitches, and spark curiosity that leads people to want to listen—without ever sounding pushy.

When talking about your podcast, start with why it exists—not just where to find it. People connect with purpose and personality more than self-promotion.

Instead of saying, “Hey, check out my podcast!” try:

• “I host a podcast about how small-town chefs are changing the food scene—ever heard of that movement?”
• “I’ve been interviewing people who left corporate jobs to start farms—it’s been eye-opening.”

Letting the conversation flow from what you’re passionate about makes people more likely to ask follow-up questions—and then they open the door to you sharing your link.