You don’t need a big team or a huge ad budget to market your show—you just need the right plan. So today’s episode is divided into two paths: one for podcasters who are already publishing, and another for those who are still in the planning or pre-launch phase.

These strategies help you understand where to invest, even if your budget is modest—and how to use Blubrry tools to amplify your results.

1. Start With a Monthly Budget That Works

What can you realistically commit to spending each month?

• $10–25: Social posts, audiograms, promo swaps
• $25–100: Boosted content, Overcast ads, email tools
• $100+: Contractors, social media managers, ad campaigns