The heart of what makes podcasting so unique — independence. As corporate platforms grow louder in the space, it’s more important than ever for creators to understand how to retain control of their voice, content, and audience. From choosing the right tools and hosting partners to marketing yourself as a creator-owned brand, we explore what podcasting independence really means and how it benefits both your creativity and your business. Whether you’re just getting started or rethinking your podcasting path, this episode is packed with insights to help you stay true to your vision.

Podcasting has always been a space where creators could own their voice and their audience. But as big media continues to move in, it’s important to understand what independence really looks like — and why it’s worth protecting.

Why it matters:

• You control your content and message.
• You own your brand and audience — no platform can lock you in or dictate your direction.
• You decide how you monetize, whether that’s ads, premium content, listener support, or all of the above.
• Independence builds trust — listeners value authenticity and transparency.