Podcast Insider

Podcast Insider


Using Your Podcast as a Jumping-Off Point for a Book – PCI 444

June 02, 2025
Use your podcast content to your advantage — and turn it into a book!

If you’ve ever felt like your podcast could be more than just a weekly episode—maybe even the start of a book—you’re not alone. This week, we’re explaining how podcasters can transform their content into a published work. From identifying core themes and organizing episodes into chapters to leveraging transcripts and using your show to promote the final product, we’ll walk you through how your podcast can lay the groundwork for your next big creative endeavor. Whether you’re thinking print, eBook, or audio companion, we’ll show you how Blubrry’s tools make the transition from podcaster to author smoother than you think.

Today’s Hosts: MacKenzie Bennett and Todd Cochrane 1. Identify the Core Theme in Your Podcast

If your podcast centers around a consistent topic, story arc, or mission, it may already have the foundation of a compelling book.

How to do it:

  • Review your last 20–30 episodes to find common threads.
  • Identify high-performing episodes using Blubrry’s IAB-certified podcast statistics.
  • Use audience feedback and questions to help refine your message.